The Museum of Non-Visible Art (MONA) calls itself "an extravaganza of imagination." Their promotional site claims that we live in 2 separate worlds, one visible and one of the mind. "Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale." By the way, they also have a nice bridge to sell you!
If their description was not crystal clear, the gist is this: someone, whom MONA deems an "artist," imagines a work of art. It may be a painting, a sculpture, a work of media, or something else. The person then describes this artwork but does not actually create it. Then, for a certain amount of money, you, the
This is all a joke, you say? No one would actually spend money on someone else's imaginary art, you say? WRONG! Aimee Davison, a "new media producer," recently paid $10,000 (that's ten thousand dollars, not ten dollars!) for a MONA piece entitled "Fresh Air." This piece was described as "A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply." You may think, "Why can't I just imagine fresh, clean air from the mountain tops or fields or ocean myself and not have to pay thousands of dollars for it?" Clearly, you are a philistine and don't appreciate that this imaginary air was dreamed up by an actual artist, not just by a schlub like you!
So, go check out MONA and
|The actor James Franco is standing next to his art work. You can't see it, of course, because it exists only in his head.|